Celebrity endorsements are a time honored

Celebrity endorsements are a time honored marketing tool. The theory is that borrowing some of a celebrity star power will create both an awareness of, and an interest in, a given product. Apparently, the strategy works: A 2011 study published in the Journal of Advertising that looked at athletes support for brands found that such endorsements produced a 4% growth in revenue (about $10 million a year in added sales of the branded products), and a 0.25% rise in stock returns..

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