Celebrity endorsements are a time honored marketing tool. The theory is that borrowing some of a celebrity star power will create both an awareness of, and an interest in, a given product. Apparently, the strategy works: A 2011 study published in the Journal of Advertising that looked at athletes support for brands found that such endorsements produced a 4% growth ... Читать далее »
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If you do not have such a list
I have told CEO and groups that Murphy Law suggests your not knowing your company real equity and risk areas will be a problem at the worst opportune time. Just take a look at all the items someone like me will ask for using a due diligence checklist, and follow up to see how well your company rough spots would ... Читать далее »